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B2B SaaS firm
Headquarters: New York, New York
Market: B2B
Industry: Ecommerce
Situation: Market leader required a high attention launch of a new product line and ongoing thought leadership positioning for itself and its CEO to increase top of funnel leads and greater conversion.
Strategy: Aggressive launch and op-ed and feature pitches that were a mix of rapid response and thought leadership that showed our client as the authority backed with consistent proof points sent to the media.
Result: Massive media was secured during the launch and over 113 different media outlets covered. The aggressive thought leadership campaign resulting in over 175 million impressions in six months in outlets including The Wall Street Journal, Bloomberg, MSNBC, and over three dozens earned media placements in industry and trade publications. The campaign experience an ROI over 535% over its lifetime to date.
Fintech firm
Location: Los Angeles, CA
Market: B2B / B2C
Industry: Financial Services / Fintech
*Our client’s media coverage is seen by targeted executive and consumer decision makers to drive you more leads and sales.
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